As the Schold organization and products evolve, we are growing our brand and marketing efforts as well, starting with a new logo. The original mark was designed by our own Larry Fischbeck’s father during the emergence of the company, and has since developed a wide network of industry trust and recognition. We want to take a moment to look back on the former face of Schold with great respect for its identity as a manufacturing leader.
And as we move into a new era, we are excited to present a bold, clean and modern identity. This new design retains the former schold colors of red, black and gray, and continues to feature the trusted and well-known vortex signature of the former Schold logo we all know and love. We look forward to working with all customers current and new alike, with a modern new appearance in the coming years ahead.